Privacy Policy
Last updated: November 2021

Regal Diamonds Limited (company registration number 14845525) (“we,” “our,” “us,” “RegalD”) is dedicated to safeguarding your privacy and respecting your personal data.

This Privacy Policy (the “Policy”) outlines the types of personal information we collect, use, and handle when you visit and interact with www.regaldiamonds.shop (the “Website”), and how we may utilize that information.

1. Introduction

This Policy details our practices regarding the collection, processing, and use of personal data when you use our Website.

When you provide us with personal data, we have legal responsibilities regarding how we use it. For clarity, this Policy is divided into several sections:

• Introduction
• What is Personal Data and What We Collect
• How and Why We Use/Share Your Information
• Data Retention Period
• Security Measures
• Your Rights
• Contact Information
• Cookies Usage

Please read this Policy alongside any additional privacy or fair processing notices provided on our Website when we collect or process your personal data (such as notices displayed when you sign up for email updates). This will help you fully understand how and why we use your data.

This Policy complements our Website Terms and Conditions and Cookies Policy and does not replace them.

By using our Website, you agree to the practices described in this Policy. If you do not agree with these terms, please stop using the Website.

We may update this Policy to reflect changes in our business practices or legal requirements. Significant changes will be communicated to users, but it remains your responsibility to review this Policy regularly. The date of the last update is noted at the top of this Policy.

Our Website is not intended for children under 13. We do not knowingly collect personal information from children. If you believe we have collected such information, please contact us at customercare@regaldiamonds.shop to request the cessation of such data processing.

2. What is Personal Data and What Do We Collect?

Personal data refers to any information that identifies an individual. This does not include anonymized data. We collect only the personal data necessary to provide our services.

We may collect, use, store, and transfer the following types of personal data:

• Contact Data: Includes your first name, last name, and email address.
• Other Identifier Data: Includes your username.
• Transaction Data: Includes payment details, products purchased, and payment history.
• Technical Data: Includes IP address, login details, browser type and version, time zone, location, and device details.
• Connection Data: Includes device type, unique identifiers, network information, and browser details collected via Google Analytics.
• Location Data: Includes service usage details and location information from your device.
• Usage Data: Includes information about your interaction with our Website, including page views, search queries, and session duration.
• Communications Data: Includes email communications, conversation notes, and recorded telephone conversations.

We also collect Aggregated Data, such as statistical or demographic information, which is not considered personal data unless combined with other data that identifies you.

Data Collection Methods:

• Voluntary Provision: Data you provide directly through activities like placing an order, contacting us, or signing up for newsletters.
• Automated Collection: Data collected via cookies and similar technologies, including information about your device, browsing behavior, and interactions on our Website.

Third-Party Services: We use third-party services to analyze data and deliver tailored content. These services may use cookies, and you can manage your cookie preferences via your browser settings. For details, see our Cookies Policy.

3. How and Why We Use/Share Your Information

We use your personal data in various ways, including:

Purpose/Activity	Type of Data	Legal Basis for Processing
Register you and maintain your account	Contact, Other Identifier	Performance of a contract
Process and deliver orders, manage payments	Contact, Transaction, Communications	Performance of a contract; Legitimate interests (debt recovery)
Manage relationships, notify of updates	Contact, Other Identifier, Communications	Performance of a contract; Legitimate interests (record keeping, user behavior study)
Administer and protect our business and Website	Identity, Contact, Technical, Connection	Legitimate interests (business operations, IT services, fraud prevention)
Deliver relevant content and marketing	Contact, Other Identifier, Usage, Communications, Technical	Legitimate interests (customer insights, marketing strategy)
Improve Website and services	Technical, Usage, Location, Connection	Legitimate interests (website optimization, business development)

Information Sharing: We may share your information with:

• Our company group and subsidiaries.
• Third-party service providers for Website functionality (e.g., payment processors, customer support tools).
• Analytics and search engine services for optimization.

We will not share your data for third-party marketing unless explicitly consented. We may also disclose your data in the following circumstances:

• Business transactions, such as sales or acquisitions.
• Legal obligations, including compliance with law enforcement requests.
• Enforcing terms and protecting our or others’ rights.

Service Providers: We contract with service providers to deliver specific services and ensure they adhere to data protection standards. Major providers include WorldPay, Ometria, Mailchimp, etc.

Third-Party Links: We are not responsible for external sites linked from our Website. Their privacy policies govern data collection practices, so review them before providing any personal data.

4. Data Retention

We retain your data based on its purpose:

• Transaction records: Up to seven years.
• Marketing data: Until you opt-out.
• Anonymized data for research: Indefinitely.

5. Security

We employ encryption and secure servers to protect your personal data. Transfers outside the UK are safeguarded by adequate protection measures.

You are responsible for keeping any passwords confidential. Do not share them.

6. Your Rights

You have various rights regarding your personal data:

• Right of Access: Request a copy of your data.
• Right to Rectification and Erasure: Correct or delete inaccurate data.
• Right to Restrict Processing: Limit processing under certain conditions.
• Right to Portability: Request data transfer in a machine-readable format.
• Right to Stop Communications: Opt-out of marketing messages.
• Right to Object to Automated Decision-Making: Be informed about and object to automated decision-making.

Exercising Rights: You may be asked to verify your identity. We aim to respond within one month, though complex requests may take longer.

Complaints: You can complain to the Information Commissioner’s Office (ICO) at any time. However, we welcome the chance to address your concerns first.

7. Contact Information

For queries, rights requests, or concerns, contact us at:

Regal Diamonds limited Registered in England and Wales, Registered office : Studio 99, Montpellier Street

Knightsbridge

London

SW7 1EE. 

Company number:14845525

8. Cookies Information

1. Cookies Usage: Our Website uses cookies to enhance user experience and improve functionality. Continuing to browse signifies consent to our use of cookies.
2. Cookie Definition: Cookies are small files stored on your device that contain data transferred from our Website.
3. Types of Cookies Used:

• Strictly Necessary Cookies: Essential for Website operations.
• Analytical/Performance Cookies: Track and analyze usage to improve the Website.
• Functionality Cookies: Remember user preferences and personalize content.
• Targeting Cookies: Record visit details to tailor advertising.

1. Cookie Details: For specific cookies used and their purposes, refer to the detailed table.
2. Third-Party Cookies: External parties may also use cookies, which we do not control.
3. Managing Cookies: You can block cookies via browser settings. Refer to www.allaboutcookies.org for guidance. Note that blocking essential cookies may affect Website functionality.